Pandora Earnings Preview: What We're Watching

We are expecting a robust increase in the company's revenues on account of a steady rise in its mobile and desktop ad monetization, as well as growth in number of active users. However, rapidly increasing sales and marketing expenses along with high content acquisition costs are likely to pummel Pandora's bottomline yet again. Although the company mentioned in its previous quarterly earnings call that it was well positioned to reduce its content acquisition costs relative to revenues in 2015, th...